Change It Up
When you’ve worn through a shade or want to try something new, simply pop your eyeshadow pan out of its magnetic compact and replace it with your colour of choice!
HEIDI BARTOLOTTA, USA
CUSTOMER SINCE 2006
CUSTOMER SINCE 2006
About
Shades for Days!
Not only do we have 14 BRAND NEW colours to choose from, but our pigmentation is better than ever. Our other favourite thing? The eyeshadow pans are removable—simply pop them out of their magnetic compact to refill the colour or change up your palette. Paraben-free.
AVAILABLE IN 6 MATTE SHADES
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Genuine
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Naïve
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Epic
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Soulful
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Blissful
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Grim
Best Value! Shop Our Eyeshadow
Compact With Your Choice of Shade>
AVAILABLE IN 8 SHIMMER SHADES
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Optimistic
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Cultured
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Lavish
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Candid
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Greedy
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Vintage
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Whimsical
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Angelic
For Easy Application: Eye Shadow Brushes
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This versatile, dual-ended brush is two tools in one. Use the smaller end to smudge and blend eye shadow for the perfect smoky line. Use the larger end to blend and apply shadow all over the eye area.
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Our Dual-Ended Eye Smudger & Liner Brush is used to contour shades into the eye crease and create a soft winged look. Its dense fibers pick up and apply product for the highest colour payoff and intensity.
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Our Blending Brush is used to soften the look of eyeshadow and blend shades into the crease of the eyelid. The soft bristles diffuse harsh lines with ease while helping maintain the colour payoff you’re looking for!
Powerful Ingredients
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AMINO ACIDS
Delivers a smooth, soft, silky feel.
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GREEN TEA
Helps protect skin against photodamage and inflammation.
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ANTIOXIDANTS AND VITAMIN E
Helps nourish and protect skin from free radical damage.
The Basics of an Eyeshadow Look
There are so many ways to apply eyeshadow—maybe you favor a barely-there “no makeup” eyeshadow look, dramatic smoky eyes, or something in between. Eyeshadow was made for experimentation! Try these simple techniques to flatter every eye shape.
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BASE
Using your eyeshadow brush, apply a neutral shade (a light to medium tone works best) from your lash line to brow bone.
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MAIN COVER
Next, apply your main eyeshadow in the colour of your choice (see below for some ideas) across your eyelid. If you have hooded eyes, take your shadow slightly above your crease so that it can be seen when your eyes are open.
SHADE IDEAS: Brown eyes are stunning in shade of blue and peach; green eyes pop with shades of purple and raisin; blue eyes look gorgeous in shades of brown; hazel eyes take centre stage with greens and warm browns.
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HIGHLIGHT
Using a clean eyeshadow brush, apply a light matter or shimmer shade to the top of the brow bone and the inner corner of the eyes. This highlight adds dimension and emphasizes the eye shape, making them look bigger.
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CONTOUR
Using the Eye Contour Brush, apply a shadow that is darker than the base shadow in the crease of the eyelid and blend well. Blend from the centre of the crease to the outer edge of the eyelid to create dimension.
Easy on the Eyes in 4 Steps
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EYESHADOW PRIMER
Before applying eyeshadow, start with an eye primer. This helps create a smooth surface for your eye makeup and allows it to stick to the skin better while improving the colour saturation.
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EYESHADOW
Once your eyeshadow primer has dried, apply eyeshadow. Have fun with it! Use a single shade or layer them for a multi-dimensional effect.
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LINER
Next, lay down the line! Keep your look natural by lining close to the upper lashes and leaving the bottom lashes bare, or go for bold and line both your top lashes and bottom waterline. Use liquid eyeliner to finish with a dramatic cat-eye flick.
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LASHES
Don’t forget to end on a high note: mascara lifts your lashes and gives your eyes a more awake appearance. It also coats your lashes in colour to make them look darker and thicker.
We do not conduct or commission animal testing on any of our beauty products—no exceptions.