There’s a reason makeup artists swear by the power of primer. Think of primer as shadow insurance! There’s nothing worse than creating a perfect masterpiece on your eyes, only to have it crease, fade, or smudge a few hours later. Enter our Enhance Eyeshadow Primer! This neutral base anchors your eye makeup and increases shadow pigmentation for truer, longer-lasting colour.

With your fingertip, apply a small amount of primer to cover entire lid from lash line to brow. Let it dry and follow with your favourite shade (or shades) of eyeshadow.